From the bluff, upright dashboard to the conjoined 12.3-inch displays and circular air vents, it’s clear GWM has drawn inspiration from Mercedes-Benz’s iconic retro-modern off-roader.
The cabin of the Ultra we tested is mighty impressive, from the ‘faux’ leather-accented seats to the quilted leatherette door inserts and clear resolution of the digital screens. It does have quite a bit of ‘wow’ factor. Perceived build quality is solid, especially for the segment. The (cheaper) Jimny and (more expensive) Wrangler are utilitarian by comparison.
Storage is decent too, with a good amount of cubbies and shelves to leave your odds and ends, though I wish the front door pockets were a little more substantial.
In the Ultra, the driver is treated to an electrically-adjustable seat which is neat, with both front seats also featuring heating and cooling. The Ultra HEV adds memory presets for both the driver’s seat and mirrors.